Singapore Kindness Movement: Silent Hour (2016 – present)
A campaign to remind residents (nicely and humorously) to keep their volume down at night, with posters put up in HDB estates across Singapore. Scenarios were based on 2 of the most problematic sources of noise complaints.
This campaign was extended for a second phase, to feature 2 more problem areas: football screenings in coffee shops, and moving/dragging of furniture.
Agency: 3-Sixty Brand Communications
Creative Director: David Khong
Art Director: Yoki Koh
Copywriter: Collin Kam
Photographer: Raymond Phang
Art Director: Yoki Koh
Copywriter: Collin Kam
Photographer: Raymond Phang
